Our Story

Our Story

HIILA was created from a genuine desire to care, simply and consciously. 

When I was pregnant with my daughter, I became more aware of what I was putting on my skin and of the wider impact those products had on the environment. I wanted skincare that was genuinely pure, safe, and sustainable, made with ingredients I could trust completely.

That search inspired me to begin formulating my own products - simple, plant-based, and eco-conscious creations made with integrity and intention. What started as a personal journey quickly grew into a purpose: to offer skincare that’s kind to both the skin and the planet.

The name HIILA is inspired by my daughter, a reflection of the purity, honesty, and connection to nature that she represents, and the values that continue to guide the brand today.

Our Philosophy

HIILA is founded on the belief that skincare should be kind. To the skin, to the earth, and to the people who use it.

Each product is hand-crafted in small batches in the UK using responsibly sourced, vegan, and cruelty-free ingredients. Our formulations are intentionally minimal, only what the skin truly needs and nothing more.

Every detail, from the ingredients to the packaging, is designed with sustainability, simplicity, and longevity in mind.

Our Commitment

HIILA is built on craftsmanship, transparency, and respect for nature.

We don’t follow trends,  we follow intention. Our mission is to create beautifully simple, planet-friendly skincare that nourishes, protects, and connects, for those who value authenticity, design, and conscious living.